SheKNows along with DKMS and Save Giovanni and Friends Launch Bone Marrow Awareness Campaign

Pledge to Recruit 50,000 Donors

WHAT: SheKnows www.sheknows.com
partners with DKMS www.dkmsamericas.org, the largest bone marrow donor organization, and Save Giovanni & Friends www.helpgiovanniguglielmo.org to promote awareness of bone marrow diseases and pledges to add 50,000 donors to International Bone Marrow Registry by 2009.

WHEN: Feature launches live on site August 1, 2008

WHERE: www.sheknows.com/Bone-Marrow

WHO: Dr. Jordan Orange, Head of the Division of Immunology at the Children’s Hospital of Philadelphia and Assistant Professor of Pediatrics at the University of Pennsylvania School of Medicine

Michael Guglielmo, Founder of the Save Giovanni & Friends Foundation

Katharina Harf, Executive Vice President, DKMS Americas

Contact Erica Schrag for participants available for interview, quotes and more information.

Topics to be spotlighted on SheKnows during the month of August include:

• Bone marrow registry and donation myths medically dispelled.
• First person journal experience of the bone marrow testing process.
• Leukemia diagnosis and treatment
• The story of Baby Giovanni, stricken with a rare immune system disorder, NEMO, confirmed in 68 kids worldwide, at only five months of age.